Indiana University: Fulfilling the Promise
Objective: Was one of three designers tasked with implementing the "Fulfilling the Promise" look and feel across all Indiana University marketing for a five-year run.
Role: Design contributor, campaign advisor
School of Optometry: "Visionary" & wall graphic
Objective: Create a long-run marketing campaign for the School of Optometry at IU to be used on print and web materials, as well as an accompanying large-format wall graphic for their library interior.
Role: Design lead, concept creator, designer
IU Human Resources: "askHR"
Objective: Create a logo package to be used as the new customer service initiative for the Indiana University Human Resources department.
Role: Design lead, concept creator, designer
SPEA: Viewbook
Objective: Create a viewbook for the O'Neill School of Public and Environmental Affairs that reflects their focus on environment and public policy. Materials include recycled stocks for cover and interior pages, UV gloss over display lettering on cover and interior.
Role: Designer, print coordinator
IU Auditorium: "Experience"
Objective: Create a new marketing campaign for Indiana University Auditorium to encompass the upcoming season of shows and events.
Role: Design lead, concept creator, designer
SICE: "We See Tomorrow"
Objective: Create a visually powerful marketing campaign and typographic lockup for the School of Informatics, Computing, and Engineering at Indiana University. The main "word lockup" was custom created by manipulating the letterforms of IU's official typeface, Benton Sans.
Role: Design lead, concept creator, designer
